Showing posts with label targeting. Show all posts
Showing posts with label targeting. Show all posts

Monday, July 21, 2008

Where are the Desperate Sellers?

Here's a group of Realtors that know how to market themselves to match the current market conditions.

www.Agent 503.com

What's their angle? They track homes that have been on the market for more than 100 days, and are marked down more than 7%.

Check out their database here. They have multiple databases, broken out by local areas.

It's a great angle, they're really just repackaging data that already exists to find a niche that many buyer's currently want, deals.

And one more quick marketing tip to other Realtors and agents out there. Contrary to popular belief the best strategy in a down market is to get more targeted, not less. Find the key customer that you're after and market to them and only them.

Don't have a core customer? They you also likely don't have a differentiation, and you will struggle in this market. Figure out your strengths and target your marketing efforts towards them.